27 November 2014

SFI Home Business Turns 17!


Today, 27th November 2014, SFI Home Business turned 17 years old. Wow! Can you imagine that? This online income opportunity has been in operation for a good 17 solid years, and still kicking strong. A lot of companies, with the home-business model, has never made it past a few months or years, as the case may be. Should we not trust SFI? I believe we should.

Celebrating SFI's New Milestone

So SFI, the company, is now officially in its 17th year! From but a small acorn 17 years ago, the company has grown into a tall and mighty oak tree, with strong and deep roots. But you ain’t seen nothin’ yet…because the company planted an entire FOREST…and it’s spreading across every country in the world.

So what better way to celebrate it than to read, understand and meditate on what the President and Founder of SFI, Gery Carson, has to say on a day like this:
“As an entrepreneur, there have been very few holidays where I haven’t worked at least a few hours, and this day in 1998 was no different. I went into my home office that morning planning to spend a few casual hours–on nothing in particular. It was a holiday after all and no one else on my staff at the time was working. So it was just going to be a relaxing day where I’d let my mind have a break from the typical daily grind.

I remember at the time that affiliate programs were becoming a big deal, thanks to the Internet, which made it very easy to track sales using affiliate links. Numerous big-name companies were now employing affiliate programs as a part of their marketing strategy. And I thought…why not us, too!

I remember being particularly impressed with Amazon.com’s affiliate program. The word was, they had 60,000 affiliates. 60,000! At the time, that number seemed enormous to me, an impossible number. But I couldn’t have been more wrong of course because, in just a couple years, we would be experiencing days where we’d sign up over 60,000 affiliates in a single day!

But on this morning, I was simply sketching out a few basics on how our affiliate program would work. At the time, we were publishing our magazine, Six Figure Income, which featured exclusive interviews with home-based entrepreneurs who were earning at least $100,000 annually from their business. This magazine was essentially our one and only product. By the way, it’s from the magazine’s name that the SFI Marketing Group name came to be (a few years later we changed the initials to stand for Strong Future International to better align with our vision for the program).

SFI Magazine Covers

Six Figure Income magazine’s premier issue was the March/April 1998 issue. Prior to this, and stretching all the way back to 1986, we had published other newsletters and magazines devoted primarily to mail order entrepreneurs, including Mail Dealer Newsletter, Mail Profits Magazine, and Profits Magazine. During those years, marketing by mail was the “Internet” for many entrepreneurs. All the marketing we do today on the Web; in those years, at least for entrepreneurs like myself, it was all mail based (with a little bit of help from phone, fax, and conference calls).

Six Figure Income magazine was published just four times per year, and a one-year subscription was $49, so we had a healthy margin…enough margin to pay a handsome commission to anyone who wished to be an affiliate of ours and sell subscriptions.

Within days of deciding to create our affiliate program, I had published information on how to sign up online (supplemented, if I recall correctly, with a small direct mail campaign ironically). To my pleasant surprise, sign-ups starting coming in almost immediately. Not a lot, maybe a dozen or two a week, but that number rapidly accelerated. Soon it was hundreds of sign-ups a day, then thousands, then tens of thousands!
Early SFI affiliates - Steven Sashen, Richard Strayer and Gump Wallen
Driving this, now, hyper-growth was our decision to expand the program and compensation plan–many of the details of which were hammered out during a weekend at SFI affiliate Steven Sashen’s Boulder, Colorado home with affiliates Gump Wallen and the late, great Richard Strayer (we miss you, Rich!). By January 2001, we had exceeded one MILLION affiliates. With our most recently assigned ID number 15218902, over 14 million others have joined SFI since.

So like many great accomplishments, it all started with a simple idea, a simple inspiration. Today, SFI is the online home for millions of entrepreneurs from every country in the world. Indeed, SFI today is very possibly the largest and most successful affiliate program in the world. Aim high. Dream big.”
Read More: Join Strong Future International Home Business Opportunity

What's The Best Way Forward?

I'm sure that at this point you are asking, "So, what do I do now? How do I join?" Ask no more, my friend, joining SFI is as easy as a breeze. And the great thing about SFI is that the system is so structured that it walks you day-by-day on how to succeed, and also makes it so easy for you to sign other people up!

Get into SFI! Get on the inside and discover how best to succeed. Sign up here now! And also tell your friends and family to sign up as SFI affiliates too!!

See you on the inside!

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